In this episode of the Branching Out podcast, host Justin Rademacher and client success manager Amma discuss the challenges faced by tree service businesses, particularly during slow seasons. They explore the importance of lead conversion, client collaboration, and effective marketing strategies, emphasizing the need for tree service companies to understand digital marketing and maintain strong relationships with their clients. The conversation also touches on the misconceptions about marketing in the tree industry and offers practical advice for business owners looking to improve their marketing efforts.