Author Geoffrey Moore joins BrainChip CEO Sean Hehir to discuss the challenges facing large organizations when looking to adopt disruptive innovations. Moore is an author, speaker, and advisor who splits his time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises including Salesforce, Microsoft, Autodesk, F5 Networks, Gainsight, Google, and Splunk. Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. Moore’s books include Crossing the Chasm, Inside the Tornado, the Gorilla Game, and Zone to Win. Crossing the Chasm is a technology playbook which focuses on the challenges start-up companies face transitioning from early adoption to mainstream customers. Moore’s latest work, Zone to Win, addresses the challenge enterprises face when embracing disruptive innovations, and the importance of adopting when it is in their best interests to do so. “One of the best parts about doing the ‘This is Our Mission’ podcasts is the opportunity to meet fascinating people and get their unique insights into innovative technology, and how this is changing the world at large,” said Hehir. “There are few people more fascinating than Geoffrey Moore. His vast knowledge in business-related experience, and his thoughts on the meaning of life, will help enlighten our listeners about how today’s technology advancements are driving rapid proliferation of increasingly intelligent devices and services.” The “This is Our Mission” podcast provides AI industry insight to listeners including users, developers, analysts, technical and financial press, and investors.