In this 100th edition of BrainCandy, we delve into the fascinating world of 'awe' as explored by Dacher Keltner in his exciting book. Let's discover together how this powerful feeling influences our perception and well-being, and how we can experience more of it. Christmas is the ideal time to take a closer look at wonder. And perhaps also to find new motivation to look for more wow effects in marketing. Amazement works wonders.
Show notes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-100_Awe_by_Dacher_Keltner-the_transformative_power_of_wonder.pdf