Recent events have motivated me to write about the topic of "evil". It may not be a really relevant topic for brand, marketing or self-management, unless you are interested in the supposed evil nature of all marketing activities.
 A few hours before the terrorist attack on Israel, psychologist Rob Henderson published a summary of Professor Roy Baumeister's book Evil: Inside Human Violence and Cruelty. For me, this was a real aha moment, as I have believed some myths about evil myself.
In this BrainCandy, I summarise the most important points, resisting the temptation to go directly into the Hamas terrorist attack and its consequences. You will do that automatically in the right places as you listen.
Baumeister's book is about the psychological understanding of evil, not a philosophical or moral treatise on what evil is. The hardest part of this is to realise that you yourself would be capable of committing evil acts under certain circumstances.

I will refrain from wishing you a lot of fun while listening, but I hope you will have a few aha-experiences in return.

Shownotes with link to Hendersons post: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-98_Bad-people.pdf