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BrainCandy English
Ralph Uwe Ohnemus
60 episodes
6 days ago
As a brand expert, Ralph Ohnemus reports in BrainCandy on current news in the field of human behavior and how this affects the relationship between people and brands. All scientifically based and presented with a pinch of humour.
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All content for BrainCandy English is the property of Ralph Uwe Ohnemus and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
As a brand expert, Ralph Ohnemus reports in BrainCandy on current news in the field of human behavior and how this affects the relationship between people and brands. All scientifically based and presented with a pinch of humour.
Show more...
Marketing
Business
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BrainCandy 116: The risk of risk aversion
BrainCandy English
14 minutes 2 seconds
6 months ago
BrainCandy 116: The risk of risk aversion

Have you ever wondered why we have more fears than ever before, even though we live in the safest time in human history?

In the latest edition of BrainCandy, I explore this fascinating paradox. Discover why avoiding risk can actually lead to more fear and how the “peanut saga” teaches us a surprising lesson about resilience.

Why is Generation Z particularly prone to the “risk avoidance trap”? With astonishing facts about why almost half of 16- to 29-year-olds are afraid of making phone calls and how young people's social behavior is fundamentally changing.

This BrainCandy not only offers insights into psychological mechanisms, but also practical suggestions on how we can expand our “realm of trust” by taking conscious small steps out of our comfort zone.

Curious? Listen to “The Risk of Risk Aversion” now – a motivational impulse for more self-efficacy and less anxiety in challenging times.

With inspiring regards

Shownotes: https://en.ka-brandresearch.com/braincandies/

BrainCandy English
As a brand expert, Ralph Ohnemus reports in BrainCandy on current news in the field of human behavior and how this affects the relationship between people and brands. All scientifically based and presented with a pinch of humour.