In today's politically heated times, many find it difficult to understand how someone can vote for the “other side”. Democrats and Republicans seem to live in completely different worlds.
In my latest BrainCandy "Mind-boggling Decisions: For many Americans, the idea that someone could vote for the other side's candidate is incomprehensible “ I get to the bottom of this phenomenon:
- Why do our political opponent's choices often seem completely incomprehensible to us?
- What psychological mechanisms are behind it when we dismiss the supporters of the other party as “crazy”?
- And what does all this have to do with the current election campaign between Donald Trump and Kamala Harris?
In this article, you will find out what party affiliation and tribal thinking do to our political judgment - and why the question of whether an election decision is “insane” depends primarily on one's own perspective. And why elections in Germany also show that we use very similar mechanisms.
Have fun listening!
Show notes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-108_Cunning-decisions-in-the-American-election-campaign.pdf