Series 3, Episode 4: What drives the adoption of innovation? With Professor Radu Dimitriu, Trinity College Dublin

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Brain for Business

116 episodes

1 week ago

The Brain for Business podcast takes the lessons from evidence-based academic research in the brain, behavioural and organisational sciences - neuroscience, psychology, behavioural economics and more - and brings them to life for a business and organisational audience. Over the series we will speak to a range of neuroscientists, psychologists, behavioural economists, researchers and organisational practitioners, and look at some of the key aspects of human behaviour relevant to business and management practice. In so doing, we will seek to understand not just the what but also the how and the why – and how it can be done differently Our overall goal? To build a bridge from research into the brain and behavioural sciences to practical, everyday insights and to help leaders at all levels within organisations enhance their effectiveness.

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Series 3, Episode 4: What drives the adoption of innovation? With Professor Radu Dimitriu, Trinity College Dublin

Brain for Business

30 minutes 54 seconds

6 months ago

Series 3, Episode 4: What drives the adoption of innovation? With Professor Radu Dimitriu, Trinity College Dublin

It is one thing to develop an innovation and put it out into the world, but that will only get you so far. Just as important is the adoption of innovations by customers, users or stakeholders. Yet what drives the adoption of innovation and how can organisations support the greater adoption of their offerings?

To discuss this it is a pleasure to speak today with Dr Radu Dimitriu, Associate Professor in Marketing at Trinity College Dublin.

About our guest...

Dr Radu Dimitriu is an Associate Professor in Marketing at Trinity College Dublin. Radu has a PhD from BI Norwegian Business School in Oslo, and prior to joining TCD worked with Cranfield University in the UK (2010-2018). His research is focused on branding, consumer behaviour and psychology, social media marketing, CSR and prosocial behaviour, consumer responses to sensory-enabling technologies, and consumers' adoption of AI-enabled technologies such as autonomous products and chatbots. On the Trinity MBA, Radu is also coordinating the programme's capstone Strategic Company Projects, as well as lecturing on Marketing Strategy. Radu has been consulting for blue chip companies and regularly engages with the industry; recent engagements include that of Judge at the Ireland User Experience Awards and of Speaker at the Customer Experience Professional Association Day. A citizen of the world, he speaks several languages including English, Spanish, French, Norwegian, Portuguese and his mother tongue, Romanian.

The paper discussed in the interview is available here: https://www.sciencedirect.com/science/article/pii/S0148296324006106

Radu's Google Scholar page can be accessed here: https://scholar.google.com/citations?user=DRbb4T8AAAAJ&hl=en&oi=sra

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