In this episode we explore the ideas behind the book “The Paradox of Choice - Why More is Less” by the American psychologist and TED speaker Barry Schwartz. He argues that an abundance of choice is not necessarily making us happy or free - on the contrary, according to his research people may end up being paralysed by the huge array of possibilities or, if they eventually take a decision, they are more dissatisfied with it due to escalation of expectation and opportunity costs.

This situation is accentuated for people who are “maximisers” - those who look for a perfect choice. In our conversation, we also discuss real-life implications of this theory and what are possible strategies to contrast the negative effects of this abundance of choice.

// Resources //
- Global Citizen - Livestream Concert: https://bit.ly/2xLzLIL
- Paradox of Choice (Book): https://amzn.to/350fEm6
- Paradox of Choice (TED Talk): https://bit.ly/2Y30uey

// Contacts //
Email: braincherriespodcast@gmail.com
Facebook: braincherriespodcast
YouTube: Brain Cherries

// Music //
Say It Again - Matt Chiappin
Spotify: https://open.spotify.com/artist/4iRh1gS4j9cemxIWzs6FSy