Episode 8 – Marketing and Messaging

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/06/a5/c2/06a5c2f1-95fa-8585-66c0-a5771ac4ee9c/mza_15912415290996447037.jpg/600x600bb.jpg

Brain and Behaviour

Daniel Shaw

17 episodes

1 day ago

The Brain and Behaviour Podcast with Daniel Shaw MSc, CDBC dives into the science behind complex dog and cat behaviour. Blending neuroscience, real-world cases, and expert insights, Daniel explores topics like aggression, trauma, and training to help listeners better understand the animals in their lives.

Pets & Animals

Kids & Family

RSS

All content for Brain and Behaviour is the property of Daniel Shaw and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Pets & Animals

Kids & Family

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43753046/43753046-1748272676800-91b5c7aa461e1.jpg

Episode 8 – Marketing and Messaging – Andre Yeu

Brain and Behaviour

1 hour 6 minutes 44 seconds

3 months ago

Episode 8 – Marketing and Messaging – Andre Yeu

Guest Bio

Andre Yeu is a highly successful dog trainer and entrepreneur. As the founder of When Hounds Fly Dog Training, he's grown his business to over seven figures in annual revenue with five locations and a team of over 20. His expertise has also led him to become a Karen Pryor Academy faculty member, where he shares his knowledge with aspiring trainers. Yeu is a sought-after speaker, delivering keynotes and talks at prominent industry conferences such as APDT, IAABC Foundation, and ClickerExpo. His passion for positive reinforcement training and dedication to building a thriving dog training business make him a respected figure in the dog training world.

Episode Summary

In this business-focused episode, Andre Yeu joins Daniel to explore the current challenges facing dog trainers in a declining market. He discusses why many professionals are struggling to attract and retain clients—and how shifting our communication, marketing, and mindset can help. Andre explains the “curse of knowledge,” the power of storytelling, and the importance of simplifying language to connect with clients more effectively. He also shares practical tips on balancing ethics and effectiveness in messaging, crafting impactful social media content, and using SEO and local marketing strategies to build credibility and visibility.