If there's one distillery that truly feels like a cornerstone of the bourbon world, it has to be Heaven Hill. From Evan Williams to Elijah Craig to Larceny, their portfolio is an absolute institution. And with their 90th anniversary upcoming, there's no better time to get a look at the past, present, and future of this bourbon powerhouse. We're sitting down with Conor O' Driscoll, the Master Distiller at Heaven Hill. He's taking us on a journey through the company's remarkable history, from its founding in 1935 to its massive expansion with the new Heaven Hill Springs Distillery, capable of pumping out 1,500 barrels a day. Conor talks to us about how every facet of the new distillery was planned from fermentation techniques to how they will continue to innovative with their Grain to Glass series. We also get into the latest market trends, including if Conor thinks barrel proof expressions are on the decline. Show Notes: Conor's insights on Heaven Hill's 90-year legacy and the future of the family business Overview of the new Heaven Hill Springs distillery and production advancements Highlights of the Grain to Glass program and its unique mash bills Discussion on modern bourbon trends and the rise of barrel-proof spirits Humorous takes on celebrity culture and children's views of the whiskey industry Conor's vision for Heaven Hill's future, focusing on quality and sustainability Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices