The idea of sourcing has been around a very long time but it's a new concept for some while it's old hat for some. Are we at the point where sourcing is more widely accepted? What's it going to take to overcome it? Knowing that we are going to see an abundance of available sources here real soon, will it become more popular? Or even maybe more popular than distilling your own? Show Notes: Introduction of the crew and warm-up music discussion Insights on the changing bourbon landscape and consumer perceptions Has the stigma around sourced whiskey faded The importance of educating consumers on sourcing versus distilling Discussion on the uniqueness of sourced products vs. commodity whiskey The role of flavor profiles in a saturated market Forecasts for innovation in sourcing whiskey Celebrating the contributions of Non-Distilling Producers Potential future trends and the rise of new brands Emphasis on consumer engagement and storytelling in the whiskey industry Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices