At Bourbon Pursuit, we've had our fair share of industry legends and rising stars, and we get to sit down again with someone who's name is plastered in the bourbon hall of fame. Bruce Russell joins us again to share how he is carving his own path at Wild Turkey but also honoring the incredible legacy of his father Eddie and grandfather Jimmy. Get ready for some great stories as Bruce opens up about growing up in the Wild Turkey family, his shift back from Texas, and how he's embraced product development, bringing exciting new high-proof offerings and their latest eight-year 101 proof bourbon to life. This episode takes a few different twists as we talk about blending blending, barrel selections, and how Wild Turkey's continual packaging changes. Plus, Bruce gives us an honest look at the challenges of being a public figure in the bourbon world, getting noticed wherever he goes, and gives you a list of his favorite Louisville dining spots. Show Notes: Bruce Russell’s family legacy and journey in bourbon. Transition to product development roles at Wild Turkey. Upcoming high-proof releases and their significance. The success of the eight-year-old 101 proof and its impact. Insights into barrel selection and blending practices. Navigating fame and personal life within the industry. Bruce's restaurant recommendations in Louisville. The importance of blending tradition with innovation. Upcoming projects and the future of Wild Turkey. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices