On this episode of
Boulevard Beat, Meghan Blum and Krissa Rossbund sit down with Swati Bansal, the visionary founder of
Soil to Studio. Swati shares how she bridges centuries-old Indian textile traditions with modern design, honoring artisans and slow design practices. From her journey leaving banking to launching her own business, to collaborating with craftspeople and making hand-blocked textiles accessible for everyday life, this conversation explores creativity, versatility, and the power of human connection in design.
Street Style Takeaways:- Creativity Can Thrive Anywhere: Inspiration doesn’t require a particular geography—Swati finds it in nature, everyday life, and quiet spaces away from constant external stimuli.
- Business Acumen Matters: A background in finance helped Swati approach her creative business strategically—budgeting collections like portfolios, understanding ROI, and building long-term sustainability.
- Textiles as a Storytelling Medium: Hand-blocked textiles combine playfulness and sophistication, offering versatility for both everyday and celebratory moments.
- Collaboration is Key: Working closely with artisans who are masters of their craft while open to experimentation creates “happy accidents” and elevates designs.
- Technology vs. Craftsmanship: While technology can help with global reach, Swati emphasizes that hand-driven processes bring focus, warmth, and character that machines can’t replicate.
Visit Soil To Studio's Website:
https://soiltostudio.comSave 15% site wide at
www.houseofblum.com with promo code beat15!
Or you can use this link-
https://houseofblum.com/discount/beat15!
Connect with the Hosts
https://www.instagram.com/boulevardbeatpodcast/ Connect with Meghan Blum Interiors
https://www.instagram.com/meghanbluminteriors/Connect with House of Blum
https://www.instagram.com/shophouseofblum/ Connect with Krissa Rossbund.
https://www.instagram.com/krissa_rossbund/ Connect with Liz Lidgett
https://www.instagram.com/lizlidgett/ Episode Website
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