From Corporate to CEO: Lily Comba’s Journey with Superbloom and Transforming Influencer Marketing

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Boujee Best Friend with Koko

Kornelija Collins

105 episodes

20 hours ago

Kornelija Collins is known for helping women to raise their standards in all relationships, including the most important one; the one with yourself (while loving all things boujee). Luxurious in lifestyle, yet humble in character. What can you expect as a listener? A direct and honest approach when it comes to lifestyle, dating and all things female. No sugarcoating and straight to the point. The conversations people have in private, we have in public on the “Boujee Best Friend” podcast.

Self-Improvement

Education

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All content for Boujee Best Friend with Koko is the property of Kornelija Collins and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Self-Improvement

Education

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From Corporate to CEO: Lily Comba’s Journey with Superbloom and Transforming Influencer Marketing

Boujee Best Friend with Koko

52 minutes 31 seconds

1 year ago

From Corporate to CEO: Lily Comba’s Journey with Superbloom and Transforming Influencer Marketing

E96: In this episode, Lily Comba, co-founder and CEO of Superbloom, shares her journey in the influencer marketing industry and the founding of her agency. She emphasizes the importance of building authentic relationships with influencers and bridging the gap between performance-driven strategies and human-first campaigns.

Lily delves into her corporate experience and the challenges of transitioning to entrepreneurship, offering valuable insights into the mindset and strategies required to start a successful business. She also discusses the significance of investing in influencer marketing, especially for small brands on a budget, and the value of user-generated content. We also explore how brands can stand out on social media, the importance of setting realistic expectations, and effective communication in influencer partnerships.

CONNECT WITH KOKO
⁠⁠⁠https://www.instagram.com/kokobeaute/
⁠⁠⁠https://www.tiktok.com/@kokobeaute
⁠⁠⁠https://www.instagram.com/boujeebestfriend
⁠⁠⁠https://boujeebestie.com
⁠⁠⁠https://m.youtube.com/@KokoBeaute

CONNECT WITH LILY
https://www.instagram.com/lilycomba
https://www.instagram.com/bysuperbloom
https://www.linkedin.com/in/lilycomba
https://www.linkedin.com/company/bysuperbloom
https://bysuperbloom.com
Email: lily@bysuperbloom.com