In this episode, Alyssa discusses the importance of pricing for creative service providers. She argues that photographers, for example, should charge a minimum of $5,000 for wedding services to cover expenses, taxes, savings, and profit. Alyssa emphasizes the need for a basic framework for pricing services and encourages new entrepreneurs to charge sustainable prices. She also highlights the importance of profitability and investing in education and equipment. Alyssa urges listeners to have open conversations about pricing and to run the numbers to ensure their businesses are profitable.
Chapters
00:00 The Importance of Pricing for Creative Service Providers
01:25 Guidance on Pricing for New and Growing Entrepreneurs
02:22 Pricing for Profit: Building a Sustainable Business
03:44 Dividing Revenue: Mike Michalowicz's Framework
04:13 Tools for Pricing: Calculator and Workbook
05:11 The Importance of Doing the Math in Pricing
05:24 Pricing for Profit
06:30 The Consequences of Undercharging
08:19 The Misconception of Charging Based on Experience
10:44 Having a Conversation on Pricing for Profit and Sustainability
Mentioned Resources:
Luxury Leads Free Private Podcast & Workbook
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The Champagne Toast 🥂 Waitlist
Hannah from Boundless Copy discusses the importance of brand voice and how it can make a brand more recognizable and memorable. She shares her own experience with developing her brand's visual identity and how it reflects her personality. Hannah also explains her process for helping clients discover and use their brand voice, including her new Brand Voice Roundup offer. The goal is to help business owners understand and write in their brand voice, making it easier for their dream audience to find and connect with them.
00:00 Introduction and Discussion of Brand Voice
01:23 Creating a Visual Identity that Reflects Personality
06:09 The Importance of Personal Branding for Service Providers
08:05 Introducing the Brand Voice Roundup
13:26 Characteristics of a Sticky Brand Voice
Mentioned Resources
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FREE RESOURCE - Traffic On Tap!
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In this solo episode, Alyssa discusses her framework called Top Shelf, which she uses to design and develop brands and websites that attract and convert clients. The framework consists of the following elements: Tailor your unique value, Optimize user experience, Premium aesthetics, Strategic engagement, High impact storytelling, Elevate your brand presence, Lead generation, and Feedback and iteration. Alyssa provides actionable tips for each element and emphasizes the importance of consistency, storytelling, and analytics in building a successful brand.
00:00 Introduction to the Top Shelf Framework
03:08 Tailor Your Unique Value and Optimize User Experience
06:23 Creating Premium Aesthetics and Strategically Engaging with Your Audience
10:55 High Impact Storytelling and Elevating Your Brand Presence
14:04 Lead Generation and Feedback for Continuous Improvement
branding, website design, framework, unique value, user experience, aesthetics, engagement, storytelling, brand presence, lead generation, feedback, iteration
Mentioned Resources:
Want a Workshop on my Top Shelf Framework?
My Links:
FREE RESOURCE - Book Your Next Client!
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Let's catch up and get reacquainted with the new Bottoms Up podcast by Aperitif Creative Co!
Happy to be back bestiessss
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FREE RESOURCE - Book Your Next Client!
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I wanna pull back the curtain and tell you what you really need to know about investing in custom design, and why I believe it's the last thing you need to invest in for your business.
Mentioned Resources:
Am I Ready for Custom Design: FREE Quiz
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FREE One Page Website Template
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In this episode, I wanna talk to you about price transparency. I've spoken about this ad nauseam on my social media channels, but I feel like it begs a deeper more nuanced conversation.
Mentioned Resources:
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With over a decade spent in hospitality, I know that with a little intentionality and focus on the client experience and delivering radical hospitality you can change the game in your business.
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Marketing is more than social media. You can show up and scale your business in a way that feels authentic to you.
Mentioned Resources:
Start Your Business with FloDesk
My Links:
FREE One-Page Website Template
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Whether you are a new business owner or a seasoned entrepreneur, understanding the basics of brand strategy and brand identity is essential to building a successful business.
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FREE One-Page Website Template
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Why in the world would you keep spending money on a recurring expense that doesn't add to your bottom line? Your website is an expense that you pay for every single month, and it should be bringing in money and working for you!
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FREE One-Page Website Template
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Marketing doesn't have to be complicated. I spent the first 5 years of my business (i've only been around for 6) trying to figure out the magic pill to "grow my social media" or "book 5 new clients in 30 days". But what no one wanted to tell me was how truly simple and effective your marketing can be when you use your unique personality to drive your business.
Mentioned Resources:
My Links:
FREE One-Page Website Template
Join the Dreamers Lounge Exclusive Community
Get a FREE Tech Tip Every Week!
Mentioned Resources:
My Links:
FREE One Page Website Template
Join the Dreamers Lounge Exclusive Community
If you're struggling to incorporate your personality into your marketing as a wedding professional, this episode is for you!
In this episode, we are talking about infusing yourself into your marketing, and we’ll be discussing how to do that in a way that makes sense and sharing it alongside your portfolio work.
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Your website isn't just your biggest piece of marketing collateral, it can do some pretty neat things to give you some much-needed time back...
In this episode were talking about cool things you may not have known you could do with your website, and we’ll be discussing how to implement them on your website! If you’re a fan of the show, please follow us on apple podcasts, or where ever you listen to podcasts.
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Data over drama always, and what you need to know to gather the right data...
This episode is all about website analytics, and we’ll be discussing collecting the right data from your website, and what to do with it.
If you’re a fan of the show, please follow us on apple podcasts, or where ever you listen to podcasts.
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My best productivity tools for getting shit done in my business!
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Has social media made you hate your business? If so, you're not alone. Today I'm diving into why social media made me hate my business, and what I'm doing to combat it.
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We're switching it up in 2023 with big goals and actionable strategies to get there!
Looking to elevate in 2023 and *finally* accomplish some goals this year? Let's goooooo!
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Let's talk about how to sell in a way that feels good to you and your audience. Here I share tips and tricks to practice pitching and some mindset shifts around selling your offer. To grab my Elevator Pitch Template - you can join my free Facebook Community of movers and shakers - The Insiders Lounge.
See you there!