Darya Sesitskaya, the co-founder and CEO of ShaderApp, sits down with us to unravel the threads of research design in the startup world. Darya brings a wealth of experience as a product designer lead at Snapchat and her current venture in AI-powered video creation tools. We dive into: Darya's groundbreaking work in AR technology started with a unique sneaker try-on app in Belarus. Her journey from product management to design was driven by a desire to directly shape product outcomes. The challenges and triumphs of building a startup outside the usual tech hubs, securing partnerships with luxury brands like Gucci and Adidas. ShaderApp's mission is to democratize AR creation, making it accessible to all creators, not just luxury brands. The strategic pivot from facial filters to exploring new AR frontiers with hands and feet. The role of community feedback in shaping ShaderApp's development, focusing on Discord as a critical platform for user engagement. Check out more here - Subscribe to our Newsletter: https://www.numi.tech/resources/blog Bottom Line Design everywhere else - https://linktr.ee/bottom.line.design #design #business #founder #numi #bottomlinedesign #risd #ycombinator #startup