What happens when you combine wine and tech geekery? You get Emetry. Emetry provides reporting and analytics to the wine industry. From how to get more consumers onsite to how to enhance direct to consumer purchases, Paula and team cover the gamut. On this episode, we go deep into what is going on with the wine industry. Paul talks about his varied career and how he's been able to combine technology trends and wine.   Some things to look for: which wines will experience a glut, what does amazon buying Whole Foods mean for the wine industry and what should small wineries be thinking about for  future growth.