In today’s episode, the second of our two-part series, we confront a pressing question: amid the current slowdown in the Chinese market, does Bordeaux still present an attractive opportunity for producers? Once viewed as a burgeoning frontier for wine, China now reveals a complex and shifting landscape. We are joined by Chloe Wu, Founder of Advinture Trading, to dissect this evolving market. Together, we will examine how Bordeaux can strategically engage younger consumers and women, endeavoring to reshape its image in the face of changing preferences and distribution channels. Chloe’s expertise is underscored by her 2014 postgraduate essay, "Internationalization Strategies - Ensuring the Sustainability of Bordeaux Wine Exports," later published as a book in France in 2016. This work provides practical insights into internationalization strategies, using Bordeaux as a case study for sustainable export practices. In this episode, we will explore the critical factors that will dictate Bordeaux's long-term viability in China. From harnessing data and digital marketing to innovative product offerings and sustainable value chains, the path ahead demands both agility and foresight. Join us as we navigate this multifaceted issue, seeking to understand how Bordeaux can not only adapt to current challenges but also leverage the opportunities that persist in one of the world’s most significant wine markets.