In this two part episode, we discuss Bordeaux’s remarkable growth in China, highlighting the key figures and success stories that underscore its impact in this dynamic market. Joined by Chloe Wu, Founder of Advinture Trading, we dive into the innovative marketing and branding strategies employed by Bordeaux producers, emphasizing their shift from a luxury image to one of accessibility. We also explore the critical role played by the Bordeaux Wine Council in supporting this transition. As we delve deeper, Chloe addresses the challenges currently faced by Bordeaux merchants. She outlines the competitive landscape, particularly the pressure from other wine-producing regions, as well as the economic challenges, including overstock issues and the persistent threat of counterfeit products. Additionally, we discuss the implications of trade tensions on export strategies. Our guest today is Chloe Wu, the founder of Advinture Trading, a liquor agency specializing in fine wines. Chloe shares her inspiring journey from Sichuan, China, to France, where she developed her expertise in the wine industry. With a background that includes significant roles in the beverage sector, Chloe launched Advinture in 2023, driven by her passion for exceptional wines.