What if your daily glass of wine, previously celebrated for its health benefits, is now viewed through a critical lens that labels it a health risk and labelling it as cancerous? Today, we unpack the complexities of this narrative with Felicity Carter, exploring the science, media influence, and industry responses that shape our understanding of wine's place in a healthy lifestyle. Today, we are excited to welcome Felicity Carter, a distinguished journalist and editor based in Europe. As the Editorial Director of ARENI Global and co-founder of Business of Drinks, Felicity's expertise is unmatched. She formerly served as Editor-in-Chief of Meininger’s Wine Business International, transforming it into an essential resource for wine professionals worldwide. Felicity's insights have graced major media platforms, including CNN and The New York Times, positioning her at the forefront of key discussions within the wine industry. In today’s episode, we will dive into the changing narratives surrounding wine and health. We’ll examine how these perceptions are evolving and their implications for both consumers and the industry. We’ll tackle common myths about wine, including the contentious idea that "there's no safe level of alcohol," and scrutinize the French Paradox.