In this episode, we delve into the world of wine auctions and the flourishing fine wine scene in Asia. Today we are joined by Adam Bilbey, Christie's Global Head of Wine and Spirits. Drawing from his wealth of experience in Asia, we explore the notable shifts in fine wine collecting across the regions and the emerging trends that shape this dynamic market. From its origins in London in 1766, Christie's Auctions has made a lasting impact on the global wine market. Today, we uncover the secrets behind this prestigious institution's successful foray into the Asian market and examine its navigation of this vibrant landscape. Before joining Christie's, Adam Bilbey held the position of head of Wine and Spirits at Sotheby's Asia, orchestrating remarkable sales that included Transcendent Wines, The Philanthropist's Cellar, and the groundbreaking Wines from the Cellar of Joseph Lau. Our conversation takes us to the heart of fine wine consumption in Asia, where we shed light on Asia's evolving collecting habits. Adam Bilbey goes beyond the surface to reveal exciting opportunities for collectors beyond the realm of the most famous wine names and uncovering hidden gems. Finally, authenticity is a paramount concern in the world of fine wine, and we address this important topic in our discussion. Adam Bilbey imparts straightforward tips and advice on how aspiring wine enthusiasts can embark on their own cellar journey, ensuring that their collection reflects their personal taste and preferences.