Since 2016, Bottled in China brings you into the world of wine, drink and food through insightful conversations with thought leaders who are at the forefront of the global wine and food scene.
Hosted by Emilie Steckenborn, the show is your one spot for all things wine, food, beer and spirits from across the world.
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Since 2016, Bottled in China brings you into the world of wine, drink and food through insightful conversations with thought leaders who are at the forefront of the global wine and food scene.
Hosted by Emilie Steckenborn, the show is your one spot for all things wine, food, beer and spirits from across the world.
Conquering China: Robert Foye's Secrets to Wine Industry Success
Bottled in China: A Wine & Food Podcast
22 minutes 37 seconds
6 months ago
Conquering China: Robert Foye's Secrets to Wine Industry Success
In this episode, we dive deep into the intricacies of the Chinese market with our guest, Robert Foye. As a seasoned leader in the beverage industry, Robert has an impressive background that includes roles at Coca-Cola, TWE, and Accolade. He has been a key player in the remarkable rise of brands like Penfolds in Asia.
In Part 2 of our conversation, Robert shares his insights on navigating the complexities of the Chinese wine market and the valuable lessons he's learned along the way. We'll explore the key factors that contributed to Penfolds' success in China, effective strategies for growing market share, and what the future holds for the Chinese wine industry.
Bottled in China: A Wine & Food Podcast
Since 2016, Bottled in China brings you into the world of wine, drink and food through insightful conversations with thought leaders who are at the forefront of the global wine and food scene.
Hosted by Emilie Steckenborn, the show is your one spot for all things wine, food, beer and spirits from across the world.