What are the fundamentals of bot building, answer both; Why bots, why now and why Facebook Messenger and why its worth going all in on messenger if you can and bots in general if you can'tThe fundamentals of bot buildingWork on bringing subscribers into your botPut them all through your surveySetup a wall in your bot, none shall pass without going through the surveyCapture the email addressGet the bad fits for your business out of everythingGo all in on the good leads and focus all of your attention on themShow Notes10 Ways to Get People Into Your BotYou shall not pass video of the dude of the skateboard - this guy is a legend in my bookMy original manifesto on Why bots, why now, why Facebook MessengerMessenger Bots vs Bots in GeneralThe fundamentals of bot building apply equally to both.The sheer profundity of getting cold traffic into your bot, getting their FB profile data, getting their email address, and then getting to know them via their survey responses.... all in their first visit is just plain crazy.What an amazing and stark contrast to how long its taken to get that level of detail without leveraging bots in your marketing stack.Episodes ReferencedHOMEBLOGPODCASTBOT HACKSCONTACT