Get an exclusive preview of our conversation with product development expert Jenna, who's handled 1000+ submissions at once. Discover why your 2-month timeline is impossible and what really happens behind the scenes of every licensed product. In this preview: ✓ The Ben 10 riding Donkey disaster ✓ Why approvals reset every 10 days ✓ The first Disney pin that changed everything Full episode reveals: Complete approval process, Chinese New Year delays, and the Wicked mistake b...
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Get an exclusive preview of our conversation with product development expert Jenna, who's handled 1000+ submissions at once. Discover why your 2-month timeline is impossible and what really happens behind the scenes of every licensed product. In this preview: ✓ The Ben 10 riding Donkey disaster ✓ Why approvals reset every 10 days ✓ The first Disney pin that changed everything Full episode reveals: Complete approval process, Chinese New Year delays, and the Wicked mistake b...
Why Authenticity is the Secret Ingredient in Great Licensing
Born to License
12 minutes
5 months ago
Why Authenticity is the Secret Ingredient in Great Licensing
When a licensing deal really works, it’s not because of star power or nostalgia alone. It’s because it feels right. In this episode of Born to License, I dive into the one ingredient that separates forgettable partnerships from truly great ones: authenticity. Join me in a New York City boardroom as I walk a top advertising agency through iconic campaigns featuring He-Man, Buddy the Elf, and Donatello from Teenage Mutant Ninja Turtles - each one a masterclass in getting the details right. From...
Born to License
Get an exclusive preview of our conversation with product development expert Jenna, who's handled 1000+ submissions at once. Discover why your 2-month timeline is impossible and what really happens behind the scenes of every licensed product. In this preview: ✓ The Ben 10 riding Donkey disaster ✓ Why approvals reset every 10 days ✓ The first Disney pin that changed everything Full episode reveals: Complete approval process, Chinese New Year delays, and the Wicked mistake b...
