Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
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Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
The Couple Behind Fira x Wear: Turning 2M Followers into Licensed Fashion
Born to License
43 minutes
3 weeks ago
The Couple Behind Fira x Wear: Turning 2M Followers into Licensed Fashion
What happens when a cosplayer with 2M followers decides to create premium licensed fashion? Meet Jasmine and Vincent, the couple behind Fira x Wear who transformed a pandemic park conversation into a thriving fashion brand. From their first My Hero Academia collection to navigating anime approvals, they reveal what it really takes to build a premium licensed fashion brand from scratch. In this episode, discover: Why they refused to "logo slap" despite industry pressureThe approval process sur...
Born to License
Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
