Sometimes the biggest licensing mistakes happen before the deal is even signed. In this episode of Born to License, I break down the most common pitfalls that trip up companies - and how to avoid them. Join me at the kitchen table as I walk through a late-night conversation that turned into a full-blown breakdown of what not to do in licensing. From mismatched IP to unrealistic timelines and hidden costs, this episode is packed with hard-earned lessons every brand should hear. We’ll cover: • ...