Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
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Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
Coming Soon: The Future (2035) of Licensing Revealed
Born to License
1 minute
3 weeks ago
Coming Soon: The Future (2035) of Licensing Revealed
Get an exclusive preview of Sharon Weisman's bold predictions for licensing's future. From AI that eliminates guesswork to virtual influencers earning millions, discover why everything you know about licensing is about to change dramatically. In this preview: ✓ Dynamic royalties that adjust to performance ✓ Why Gen Alpha doesn't know what they want ✓ The $100B wellness opportunity Full episode reveals: AI clones, secondary market royalties, and the end of logo slapping! 🔔 Su...
Born to License
Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
