Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
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Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
Coming Monday: Why 95% of Licensees Fail Their First Audit
Born to License
1 minute
1 week ago
Coming Monday: Why 95% of Licensees Fail Their First Audit
Preview our conversation with David Schnider, the licensing attorney who's seen it all. From Top Gun's million-dollar success to Disney audit disasters, discover the legal landmines hiding in every licensing contract. In this preview: ✓ The $100,000 transfer fee surprise ✓ Why selling before approval costs everything ✓ The "inspired by" career killer Full episode reveals: Complete contract breakdown, audit survival tactics, and Steamboat Willie trademark secrets! 🔔 Subscribe for the full c...
Born to License
Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
