Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
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Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
Coming Monday: The Collab King Reveals What Fans Really Want
Born to License
1 minute
1 month ago
Coming Monday: The Collab King Reveals What Fans Really Want
Get a first look at our conversation with Caleb, the content creator who's become the unofficial voice of anime collaborations. With millions of views dissecting every licensing deal, he knows exactly why fans love or hate your products. In this preview: ✓ The "stinkiest fanbase" story that went viral ✓ Why logo slapping is killing brands ✓ The secondary market truth brands fear Full episode reveals: How to get free products, why Carhartt needs anime, and the Beanie Baby w...
Born to License
Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
