Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
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Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
Coming Monday: Inside The Wiggles' Peak Popularity
Born to License
1 minute
1 month ago
Coming Monday: Inside The Wiggles' Peak Popularity
Preview Michelle Ahern's incredible story of managing The Wiggles at their absolute peak! From a newspaper ad to Madison Square Garden sellouts, discover what it's really like when EVERYONE wants your brand. In this preview: ✓ The "Call Mike" story that started it all ✓ Why they rejected every sugar deal ✓ Fan mail you won't believe Full episode reveals: Theme park negotiations, one-person approval marathons, and how to pitch today's hottest brands! 🔔 Subscribe for the fu...
Born to License
Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
