Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
All content for Born to License is the property of David Born and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
Coming Monday: How Funko Manages 1000+ Pop Culture Licenses
Born to License
1 minute
1 month ago
Coming Monday: How Funko Manages 1000+ Pop Culture Licenses
Get an exclusive first look at our conversation with Lucy Salisbury from Funko! In this preview, discover how one company manages over 1000 licenses from Disney to anime, predicts the next Grogu phenomenon, and transforms pop culture into collectibles worth billions. Lucy reveals: ✓ The data behind choosing which products to make ✓ Why Funko says NO more than YES (despite 1000+ licenses) ✓ How sports collectibles became their surprise hit Full episode includes: Complete strategies, LoungeFly...
Born to License
Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
