Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
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Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
🎙️ Episode 10: Your Licensing Questions, Answered (Season Finale)
Born to License
14 minutes
4 months ago
🎙️ Episode 10: Your Licensing Questions, Answered (Season Finale)
After 9 episodes packed with stories, strategies, and behind-the-scenes insights, we’re wrapping up Season 1 with something special: a Q&A session featuring real questions from Born to License listeners around the world. From contract terms to trade show strategy to YouTube licensing requests gone wrong - this episode covers a wide range of practical, honest advice from inside the industry. We’ll cover: • What cross-collateralization really means—and when to avoid it • How to make the mos...
Born to License
Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...
