In this episode of Born to Build, Sam speaks with Lisa Aspeling, a serial entrepreneur and marketing strategist, about the importance of storytelling in branding, the process of crafting a clear brand story, and the significance of building trust with customers. Lisa shares her insights on creating engaging content that resonates with audiences, the innovative journey of launching the Flower Cafe during the pandemic, and the essential elements of building a content strategy for SMEs. They also discuss common pitfalls in branding, the future impact of AI on human connection, and the value of community through initiatives like Founders Cafe.
Chapters:
(00:00) The Power of Storytelling in Business
(06:12) Crafting a Clear Brand Story
(12:44) Building Trust and Brand Strength
(18:33) Creating Scroll-Stopping Content
(26:38) Performance Techniques in Marketing
(28:21) Authenticity in Branding
(31:27) Innovative Solutions During Crisis
(36:00) Building a Content Strategy
(38:24) Common Pitfalls for SMEs
(41:20) The Future of AI and Human Connection
(46:22) Creating Community Through Founders Cafe
(52:05) Rapid Fire Insights
About the podcast:
Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they’ve overcome, and what keeps them building their business. It’s honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.