How can service based businesses market intangible services? Today Sojee talks about the marketing challenges that face service-based businesses, particularly the hurdle of demonstrating value to existing and prospective clients in a world when many of your deliverables are invisible. We will be taking a look at company structuring, advertising techniques, and concrete examples of how you can demonstrate value in a way that will keep your client coming back for more, and keep new clients coming in the door. Firsthand anecdotes and concrete examples abound, ensuring you'll be able to discover various methods to make meaningful changes in the way you market yourself today.
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ABOUT SOOJEE
I’ve spent over 16 years in the branding world, working from design to brand strategist, witnessing firsthand the transformative power of a strategic brand. I've seen how it can elevate businesses, attract better leads, and inspire teams to do their best work. I've also experienced this firsthand, building The Good Studio through rebrands, pivots, and even an ownership change.
But I've also seen the flip side: businesses struggling to connect with their audience, and missed opportunities due to a lack of differentiation and direction. I'm all about helping service-based firms transform their businesses into brands.
I want you to experience the same transformation I've seen time and again—the kind that leads to not just success but a lasting legacy. When I'm not praising the power of a brand, you'll find me soaking up the chaos of raising two young kids and enjoying the Sunshine Coast lifestyle.
ABOUT THE GOOD STUDIO
We'll work alongside you to uncover the hidden stories, values, and aspirations that differentiate your business and matter to your clients. Together, we'll transform your business into a brand that reflects your excellence and drives growth.
Our Methodology: The InsideOut Method We've developed a proven framework for building brands for leading service-based businesses. The InsideOut Method ensures your brand is strategically aligned with your business goals, resonates with your ideal clients, and leaves a lasting impression across every touchpoint. The result? A cohesive brand experience that drives meaningful, sustainable growth for your business and establishes your legacy in the market.
Visit our website to find out more: https://www.thegoodstudio.com.au/about
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This podcast was brought to you by On Track Studio.