Welcome to Bord Bia’s Brand Forum podcast series, in which host John Fanning talks to leading food and drink innovators, to learn from their success on how to build better businesses and brands. Our aim is to inform, inspire our Brand Forum members, by connecting great ideas and stories in the world of food and drink. The series will focus on the brand issues encountered in the marketplace. We’ll be looking cross category both in the domestic market and international markets, getting insights into trends, innovations and new ways of connecting with consumers and customers.
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Welcome to Bord Bia’s Brand Forum podcast series, in which host John Fanning talks to leading food and drink innovators, to learn from their success on how to build better businesses and brands. Our aim is to inform, inspire our Brand Forum members, by connecting great ideas and stories in the world of food and drink. The series will focus on the brand issues encountered in the marketplace. We’ll be looking cross category both in the domestic market and international markets, getting insights into trends, innovations and new ways of connecting with consumers and customers.
On this episode of the Bord Bia Brand Forum podcast, host John Fanning chats to Mark Paton, co-founder of London-based Here Design, a company which has won numerous awards for its work on FMCG brands. Mark discusses the history of Here Design, and shares his opinions on design and branding, with plenty of examples. Mark and John discuss how packaging design fits into wider marketing strategies, from imagery to finding the right tone of voice, and Mark has plenty of advice for brands considering their labelling and package design.
Bord Bia Brand Forum Podcast
Welcome to Bord Bia’s Brand Forum podcast series, in which host John Fanning talks to leading food and drink innovators, to learn from their success on how to build better businesses and brands. Our aim is to inform, inspire our Brand Forum members, by connecting great ideas and stories in the world of food and drink. The series will focus on the brand issues encountered in the marketplace. We’ll be looking cross category both in the domestic market and international markets, getting insights into trends, innovations and new ways of connecting with consumers and customers.
