summary

In this episode, Matt and Meeky discuss their 3E framework for auditing websites, focusing on audience experience, creator experience, and developer experience. They conduct live audits of two e-commerce websites, evo.com and flylowgear.com, analyzing various aspects such as site speed, mobile responsiveness, navigation clarity, and visual design. The conversation highlights the importance of performance in user experience and the need for continuous improvement in website design and functionality.

takeaways

• The 3E framework includes audience, creator, and developer experiences.
• Website audits can reveal significant gaps in user experience.
• Site speed is crucial for retaining visitors and driving sales.
• Mobile responsiveness is essential for modern e-commerce sites.
• Visual design impacts user perception and engagement.
• A well-structured navigation enhances user experience.
• E-commerce sites must optimize for seasonal spikes in traffic.
• User experience can be hindered by outdated website designs.
• Continuous improvement is necessary for maintaining competitive advantage.
• Engaging with users can provide valuable insights for website enhancements.