
Influence – The Psychology Behind Why We Say “Yes”
What if you could understand the invisible forces that shape decisions—not just in others, but in yourself?
In this episode of Booxbox, we break down Influence by Dr. Robert Cialdini—a groundbreaking guide to the science of persuasion. These aren’t tricks or gimmicks. These are timeless principles rooted in psychology that explain how people think, decide, and act.
We unpack:
The 6 universal principles of influence
Why people say "yes"—and how to earn that response ethically
How to become more persuasive in everyday life, work, and relationships
Whether you're in sales, leadership, or just want to become more aware of the world around you—this episode gives you tools to communicate smarter and lead with intention.
🎧 Press play and unlock the psychology that moves people—and changes outcomes.
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You can find the book here:
https://amzn.to/4jvLFan