This week we’re joined by Anastasiia Yuvchyk, Marketing Manager at the Swiss start-up FOUND, to talk about why so much startup marketing just doesn’t work, and what to do about it.
Anastasiia shares her powerful journey, from leaving Ukraine at the outbreak of war to rebuilding her life and career in Switzerland.
We dive into the basics of marketing for beginners, personal branding tips, and how even total newbies (like us) can get started. Plus, we explore how AI is changing the marketing landscape, and what that means for newcomers.
If you’re just starting out, or curious about how real people navigate marketing in a changing world, this episode’s for you.
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Anastasiia's recommendations:
How Brands Grow: What Marketers Don't Know
Positioning: The Battle for Your Mind
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Influence, New and Expanded: The Psychology of Persuasion
Giulio (G.) Segantini