This is a podcast about two techies, Iván and Giorgio, who once worked at a startup that got acquired and thought: "Hey, we can do this ourselves!"—only to realize they have no clue what they’re doing. Now bootstrapping their own indie venture, they’re navigating business, marketing, and sales while awkwardly exposing themselves as introverts on social media. Along the way, they’re using AI to build new products because "chatbots are boring, and we can do better". Expect plenty of facepalms, questionable decisions, and the dry, sardonic humor that unites Southern Europeans.