At the time of recording this episode, Threads has been live for about 8 weeks and the term I’ve heard used to describe it the most has been, “a flash in the pan”. Like Periscope and Telegram, Threads never really made it off the ground. In this episode, I discuss: - WHY Threads was invented in the first place - The gap in the market it aimed to fill - Why I think it didn’t live up to the hype, and - What to do if you want to stay on the platform a little longer, just in case it DOES end up taking off. Which it still could, you know. In marketing, anything is possible!