One of my idols, Seth Godin, once said, “When you speak to everyone, you speak to no-one”. And nowhere is this clearer to me than in the marketing world. Try and speak to everyone and your message comes across as weak, generic, and I hate to say it - a little bit desperate. So, how do you avoid becoming the pick-me of your industry? For starters, you stop trying to please everybody, and you speak directly to your customer avatars. In this episode I’ll take you through: - What a customer avatar actually IS, - Why getting granular about your customer avatar, matters, - How you create an EFFECTIVE customer avatar, and - The things you need to consider beyond age, gender and income when creating a customer avatar. My team has created a free workbook to go with this episode, you can download it here