Charles Duhigg's The Power of Habit explores the science of habit formation and change. The book uses case studies, including a woman overcoming addiction, an amnesiac regaining routines, and a football coach building team habits, to illustrate the neurological mechanisms of habits. It also examines how habits influence organisations, citing examples such as Alcoa's focus on safety and Target's predictive marketing. Duhigg argues that understanding the habit loop—cue, routine, reward—is key to changing behaviour, both individually and institutionally. Finally, the book emphasises the role of belief and community in habit change, drawing on examples like Alcoholics Anonymous and the Montgomery bus boycott.
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