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Books That Get Leads
Colin Campbell
37 episodes
6 months ago
Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
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Marketing
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All content for Books That Get Leads is the property of Colin Campbell and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
Show more...
Marketing
Business
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#35: AI, Authenticity & The Off-Ramp — A Ground-Level View with Steven Bowman
Books That Get Leads
1 hour 3 minutes
7 months ago
#35: AI, Authenticity & The Off-Ramp — A Ground-Level View with Steven Bowman
Send us a text This is one of those conversations that takes you from the trenches to the stratosphere. Steven Bowman is the kind of entrepreneur who’s lived a dozen lifetimes—kitchen-trained, whip-scarred, self-made, and now building AI agents while buying an apple orchard. In this episode, we talk about the real impact of AI—not in theory, but in terms of jobs, business models, and human relevance. We cover: Why most middle-skill jobs are toast (and which 20% will thrive)The difference betw...
Books That Get Leads
Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...