Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
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Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
#33: Getting Ideas Out of Your Head and Organizing Them
Books That Get Leads
5 minutes
7 months ago
#33: Getting Ideas Out of Your Head and Organizing Them
Send us a text The Idea Canvas is a Google Doc I keep bookmarked on my browser. Its sole purpose is to capture ideas in their raw, first form. I have a few rules for how I use it—for example, by the end of each session, I make sure the page is blank again. It’s not meant to store anything long-term; it’s just a tool to get ideas out of my head and onto the page. Once an idea is captured, I move it to its proper place within the hierarchy of my business. That, or kill it comp...
Books That Get Leads
Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
