Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
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Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
#32: The Slippery Slope: Why One Missed Goal Doesn’t Erase Progress
Books That Get Leads
7 minutes
7 months ago
#32: The Slippery Slope: Why One Missed Goal Doesn’t Erase Progress
Send us a text In this episode, I’m tackling something that hits close to home—what happens when you set a big goal, miss the mark, and how to avoid falling into a slippery slope. Over the weekend, I skipped recording a podcast because I chose to hang out with my parents. That temporary “defeat” made me rethink how I structure my production systems. I realized that it’s not about recording every day—it’s about having content ready to publish consistently. I’m also drawing parallels between th...
Books That Get Leads
Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
