Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
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Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
#31: Strategic Marketing & Building 1+1=11 Relationships
Books That Get Leads
15 minutes
7 months ago
#31: Strategic Marketing & Building 1+1=11 Relationships
Send us a text In this episode, I’m talking about strategic marketing and building relationships with people who have pull, influence, and the ability to put you in front of an audience you can’t reach on your own. But here’s the twist—it’s not about chasing connections or pushing offers. It’s about aligning with people whose work you genuinely admire and finding ways to create a 1+1=11 dynamic where both sides win. I’ll walk you through: ✅ How I approached @forbidden.toys on Instagram ...
Books That Get Leads
Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
