Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
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Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
#29: Stop Hiding Behind the Passive Voice: Why Clarity Converts
Books That Get Leads
5 minutes
7 months ago
#29: Stop Hiding Behind the Passive Voice: Why Clarity Converts
Send us a text Let’s talk about one of the biggest trust-killers in business writing: the passive voice. You’ve seen it. You’ve probably used it. Heck, we all have. When you say things like “A decision was made” or “The project was delayed,” you’re leaving the reader wondering: By who? Why? What happened? It’s like watching a movie with invisible characters. You lose the thread. You lose the punch. And most importantly—you lose authority. In this episode, I share why passive voice is such a s...
Books That Get Leads
Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
