Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
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Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
#27: Colin Campbell's "ACT" Marketing Model: Attract, Compel, Transform
Books That Get Leads
10 minutes
7 months ago
#27: Colin Campbell's "ACT" Marketing Model: Attract, Compel, Transform
Send us a text In this episode of Books That Get Leads, I break down a three-part marketing model that I’ve refined over years of consulting and building client-generating books. I call it ACT: Attract, Compel, Transform. This isn’t just a clever acronym—it’s a lifelong framework. I explain why it's built to outlast any tech trend, how it guides everything from your lead generation to your fulfillment, and why the transformation you deliver is just as important as the lead you attract. You’ll...
Books That Get Leads
Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
