Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
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Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
#26: What Steven Pressfield Can Teach Us About Structuring Nonfiction That Hits Hard
Books That Get Leads
8 minutes
7 months ago
#26: What Steven Pressfield Can Teach Us About Structuring Nonfiction That Hits Hard
Send us a text I’ve been a huge fan of Steven Pressfield for years—The War of Art changed a lot of my mindset in authoring for me. But beyond the ideas themselves, there’s something deeper at work: the structure of his books. In this episode, I break down how Pressfield organizes his nonfiction to keep it clean, powerful, and insanely readable. I’ll walk you through how he uses short, focused chapters—each one delivering a single punch—and why his three-part structure works so well for commun...
Books That Get Leads
Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
