Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
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Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
#24: Chris Mason (How the Breakthrough Advertising Book & Bootcamp Fuels Front-End)
Books That Get Leads
54 minutes
7 months ago
#24: Chris Mason (How the Breakthrough Advertising Book & Bootcamp Fuels Front-End)
Send us a text Hey, it’s Colin Campbell, and in this episode, I’m sitting down with Chris Mason—one of the sharpest direct response copywriters and operational minds I know. He’s the secret weapon behind Brian Kurtz and the Titans Excel community, and he’s got a goldmine of insight on everything from delegation to AI-proofing your business. Here’s what you’ll walk away with: A practical delegation system you can use to reclaim your creative energy and stay out of the admin weeds.The truth abo...
Books That Get Leads
Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
